Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi

Lihat Vol 4 No 1 (2026): Jurnal Bisnis dan Ekonomi

All articles published are from 2 different countries (Indonesia, Filipina)

DOI: https://doi.org/10.61597/jbe-ogzrp.v4i1

Diterbitkan: 05-01-2026

Artikel

The Impact of Social Media Marketing Activities on Brand Image and Purchase Intention: The Mediating Role of Brand Awareness in the Context of Digital Consumers in Indonesia Dampak Aktivitas Pemasaran Media Sosial terhadap Citra Merek dan Niat Beli: Peran Mediasi Kesadaran Merek dalam Konteks Konsumen Digital di Indonesia

Mohamat Basori, Arif Nugroho, Arif Hidayat

142-156
- pdf
Tantangan Strategi Pemasaran E-Commerce Dalam Mengelola Korean Wave, Brand Image, dan Kualitas Pelayanan Terhadap Niat Beli E-Commerce Marketing Strategy Challenges in Managing the Korean Wave, Brand Image, and Service Quality on Purchase Intention

Desi Ratnasari

125-141
- pdf
Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Guru The Influence of Leadership and Work Motivation on Performance Teacher

Apan Apan

112-124
- pdf
Digital Technology as a Strategic Driver of Competitive Advantage Hospital: Evidence from the Mediating Role of Digital Infrastructure Teknologi Digital sebagai Penggerak Strategis Keunggulan Kompetitif Rumah Sakit: Bukti dari Peran Mediasi Infrastruktur Digital

Dina Ediana, Felina C. Young, Hector Jhon T. Manaligod

93-111
- pdf
Servant Leadership: A Systematic Literature Review of Definitions, Measurement, and Its Effects on Employee Performance and Well-Being (2010–2025) Kepemimpinan Pelayan: Tinjauan Literatur Sistematis tentang Definisi, Pengukuran, dan Pengaruhnya terhadap Kinerja dan Kesejahteraan Karyawan (2010–2025)

Faizal Rachman, Bambang Karsono, Tri Widyastuti

82-92
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The Influence of Transformational Leadership, Employee Competence and Work Ethic on Employee Performance Mediated by Innovative Work Behavior Pengaruh Kepemimpinan Transformasional, Kompetensi Pegawai Dan Etos Kerja Terhadap Kinerja Pegawai Yang Dimediasi Oleh Innovative Work Behavior

Riskha Nuranti, Kusiyah, Dasih Irma Istiatik

52-81
- pdf
Transformational vs Transactional Leadership and Organizational Ambidexterity for Innovation : A Systematic Literature Review Kepemimpinan Transformasional vs Transaksional dan Ambidexteritas Organisasi untuk Inovasi : Tinjauan Literatur Sistematis

Gerson Manurung, Bambang Karsono, Tri Widyastuti

36-51
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Brand Trust On Brand Love In The Automotive Industry : Brand Equity As a Mediating Variable Kepercayaan Merek dan Kecintaan Merek di Industri Otomotif : Ekuitas Merek sebagai Variabel Mediasi

Allyya Saputra

19-35
- pdf
Analisis Manajemen Strategi Berdasarkan Swot Untuk Peningkatan Daya Saing Dan Kualitas Mutu Pelayanan Rumah Sakit (Studi Kasus Di Rumah Sakit Punten Batu) Strategic Management Analysis Based on SWOT to Improve Competitiveness and Quality of Hospital Services: Case Study at Punten Batu Hospital

Dewi Septinasari Hasyim, Mela Lavenia

1-18
- pdf