Analisis Manajemen Strategi Berdasarkan Swot Untuk Peningkatan Daya Saing Dan Kualitas Mutu Pelayanan Rumah Sakit (Studi Kasus Di Rumah Sakit Punten Batu)

Strategic Management Analysis Based on SWOT to Improve Competitiveness and Quality of Hospital Services: Case Study at Punten Batu Hospital

Abstrak

Abstract : Improving the quality of healthcare services is a crucial aspect in strengthening competitiveness in the healthcare sector. To enhance quality and competitiveness, Punten Batu Hospital implemented a SWOT analysis to analyze internal weaknesses and anticipated external challenges, as well as to identify strengths across both internal and external factors.

Objective : The aim of this study is to analyze the internal and external conditions of Punten Batu Hospital as a basis for developing strategies to improve the competitiveness and quality of hospital services.

Methods : This research uses a descriptive approach with qualitative methods. Data processing techniques include a SWOT analysis.

Research results : The results of the study indicate that improving competitiveness and service quality at Punten Batu Hospital can be achieved through the implementation of strategies formulated based on the results of a SWOT analysis. Based on the analysis, Punten Batu Hospital is in a fairly advantageous position because it has strengths and opportunities that can be maximized to develop organizational potential and utilize available opportunities.