Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi

Lihat Vol 4 No 2 (2026): Jurnal Bisnis dan Ekonomi

DOI: https://doi.org/10.61597/jbe-ogzrp.v4i2

Diterbitkan: 06-04-2026

Artikel

Analysis Of Digital Marketing Implementation In Increasing Brand Awareness And Sales: A Case Study Of Pertiwi Village Analisis Implementasi Pemasaran Digital dalam Meningkatkan Kesadaran Merek dan Penjualan: Studi Kasus Desa Pertiwi

Viko Rachmatullah Putra, Sri Mulyani, Arif Hidayat

381-402
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Faktor yang mempengaruhi Public Satisfaction di Kelurahan Beringin Raya Factors influencing public satisfaction in Beringin Raya Subdistrict

Yulian Sari, Khaidarmansyah

369-380
- pdf
Analysis of the Influence of Transformational Leadership Style and Employee Competence on Work Productivity: A Random Forest Machine Learning Approach Analisis Pengaruh Gaya Kepemimpinan Transformasional dan Kompetensi Karyawan terhadap Produktivitas Kerja: Pendekatan Pembelajaran Mesin Random Forest

Supatrem, Danang Aziz Akbarona, Junengsih

359-368
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The Impact Of Job Stress, Work Discipline, And Job Satisfaction On Employee Performance At PT. Az.Ko Dampak Stres Kerja, Disiplin Kerja, dan Kepuasan Kerja terhadap Kinerja Karyawan di PT. Az.Ko

Firman Setiabudi, Danang Aziz Akbarona, Junengsih

345-358
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Analisis Pengaruh Kualitas Pelayanan, Harga Dan Promosi Digital Terhadap Kepuasan Konsumen Pada Bisnis Minuman Kekinian Analysis Of The Effect Of Service Quality, Price And Digital Promotion On Consumer Satisfaction In The Modern Beverage Business

Abdul Umar, Eka Hestiana, Wahdaniyah, Novia Tri Sasti, Atik Budi Paryanti

323-344
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Analisis Kepuasan dan Loyalitas Pelanggan Hotel Berbintang Menggunakan SEM-PLS: Bukti Empiris dari Jakarta Barat Analysis of Customer Satisfaction and Loyalty of Star-Rated Hotels Using SEM-PLS: Empirical Evidence from West Jakarta

Taufik Susanto, Widodo Hari Lusinto, Tin Gustini

305-322
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The Influence Of Organizational Culture And Leadership Style On Performance Through Motivation As An Intervening Variable At PT Indonesia Chemi-Con Pengaruh Budaya Organisasi dan Gaya Kepemimpinan terhadap Kinerja melalui Motivasi sebagai Variabel Intervensi di PT Indonesia Chemi-Con

Mat Mursalin, Sri Mulyani, Arif Hidayat

287-304
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A Strategic Management Analysis To Enhance Organizational Effectiveness: A Case Study Of The Rupiah Banknote Printing Industry Analisis Manajemen Strategis untuk Meningkatkan Efektivitas Organisasi: Studi Kasus Industri Percetakan Uang Kertas Rupiah

Sandi Alam, Danang Aziz Akbarona, Sri Mulyani

269-286
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